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...An idea is taken for granted in the scheme of things. Someone exclaims, "I've got an idea!" What is it that he has? From where did he get it? How was it transmitted? How might it spread to others? What will be the effect of the acceptance of the idea? These...

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...riginally Published in 1981 by Praeger Publishers. 3 TABLE OF CONTENTS THE MARKETING OF IDEAS AND SOCIAL ISSUES 1 TABLE OF CONTENTS 3 F... ...SSUES 1 TABLE OF CONTENTS 3 FOREWORD 6 PREFACE 7 GLOSSARY 9 INTRODUCTION 10 1 THE NATURE OF IDEAS AND SOCIAL ISSUES 12 ORIGINATION, MATURATION ... ...ing, antismoking, or better environment. Fine is the first person to write a book on the general principles of social marketing and he is to be con... ... promotion) in this endeavor. While it is hard to evaluate the first book written on any new subject, I am sure that Fine's work will gain recogniti... ...istics and these are taken up in this section. But first some popular concepts are listed in Table 1.1. The ideas, causes and issues dealt with in t... ...75). In turn, each of these four Ps subsume specific functions, some of which are listed below: Product Design Information Branding ... ...heir mission is nonprofit. The obvious examples are foreign airlines and shipping companies"). A Tangible-Abstract Product Dimension The second... ...) lists profit-making services such as those offered by travel agencies, insurance companies, purveyors of the performing arts and any items from cel... ...-500. Rogers, Everett M. and F. F. Shoemaker. 1971. Communication of Innova.tions. London: Collier- Macmillan. Rokeach, M. 1973. The Nature of Human...